A SURVEY ON THE RELEVANCE OF MARKETING RESEARCH IN ENHANCING THE SERVICE LEVEL OF MANUFACTURING FIRMS
- Project Research
- 1-5 Chapters
- Quantitative
- Simple Percentage
- Abstract : Available
- Table of Content: Available
- Reference Style: APA
- Recommended for : Student Researchers
- NGN 3000
EXCERPT FROM THE STUDY
Marketing research is the device used in the marketing field by management to solve problems and make marketing decisions (Tarka, 2018). It is a means to sound decision and conclusion as the objective is to furnish an organization with necessary evidence and facts to base their decisions. Marketing Research provides managers with principles which can be carried over from one marketing condition to another and this can be of use in making predictions and judgments. It also provides analytical tools based on logic mathematics used in making decisions. Research according to Leedy and Ormond (2010) is a systematic mission for undiscovered truth. It is a way in which we solve complicated problems in an attempt to push back the frontiers of human ignorance. He further sees research as a manner of thinking, a manner of looking at the accumulated fact so that a collection of data collected speaks to the mind of the researcher carrying out the study.
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